Tuesday, April 19, 2005

What I'm Hearing - Blink

With this month's Audible.com Listener credit, I picked up Blink: The Power to Think Without Thinking by Malcom Gladwell. This is a book which examines the power (and pitfalls) of our subconcious decision making. The author uses the term "thin slicing" to describe our ability to make instantaneous "snap" judgements with limited amounts of data.

I'm about halfway through the audio book already, and I'm really enjoying it. The author uses numerous stories about people making quick gut decisions using just their instinct and experience which turn out to be better decisions than those made by people after they have fully analyzed all of the available data. It gives a lot of creedence to the old adages of "Go with your gut" or "Trust your instincts". Gladwell also talks about how our biases and preconceptions play into our snap judgements and gives some pitfalls to try and avoid.

This book has turned out to be a real eye opener, and I would recommend it to anyone interested in exploring the power of their instincts.

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